Campaign / Spring Summer 2025: Preface

‘There are women who make of themselves a nosegay, an aviary; there are others who are museums, still others who are hieroglyphics.’ — Simone de Beauvoir, The Second Sex

SS2025 ‘Preface’ takes along the words of French existentialist philosopher — Simone de Beauvoir to uncover the brand’s notion and its’ imminent chapters. Instead of literary on sheets, the brand is narrating and dissecting the multifaceted possibilities of women into a tactile conversation. From powder pastel to salient red; soft satin to sleek sartorial, this collection translates the sophistication and contradiction of modern women’s occurrence into a concrete form. They are reserved and outspoken; tender and radical; surge and silent.